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A most interesting and unusual pursuit…a fascinating and entertaining look at life in India'      
- Amazon Top Reviewer'      
 
Keep off the Grass
Media Kit
 
Please direct your PR/media/author-interview/related requests to the very competent team below:
 
Ms. Cynanda Noronha
Executive, Pink & White Consulting (PR), Mumbai, India

Email cynandan@pinkandwhiteconsulting.com

Tel: +91.22.26512756 /58/ 59
Fax Extn : 23
Website: http://www.pinkandwhiteconsulting.com   

If you are chasing a deadline and/or don't feel like talking to yet another self-absorbed author, please feel free to use the FAQ's, author photographs, and book cover below.

FAQ's | Photographs | Cover Page


FAQ's
 
Q. Tell us something about Keep Off The Grass?
A.

If I were asked to summarize in a few words, I would probably describe Keep off the Grass as a new-age hippie story.
 
The protagonist is a young American investment banker on Wall Street whose life is all set to follow a defined, predictable trajectory-a Harvard MBA, marriage, kids, luxurious European vacations, the works; instead he gets sucked into an India of drugs, prisons, surreal encounters, and crazy (but believable) characters. His unlikely Indian experiences-a consuming drug addiction, meditating in the Himalayas, meeting an Aghoree on the Ghaats of Benares, spending time in a prison cell etc.-are particularly interesting (at-least in my biased opinion) given the contrast with his protected and staid life before.
 

Q. What should readers expect from your book?
A. I think Ruskin Bond , who got the first copy for review, summarized it best in his review, "A racy and entertaining romp through an ever-changing yet timeless India…Wild, Witty and Wicked - but not in the least sentimental."

Q. Your debut novel...! How nervous are you?
A. Quite nervous. I always thought I had a pretty thick skin, but I suddenly find myself becoming quite sensitive about reviews/feedback about the novel. I guess it's because writing can be a pretty lonely process sometimes, and for the most part, you don't know whether you are writing the next best-seller or something which people don't even want to balance their cup of coffee on.

Q. What inspires you to write?
A. Hey, aren't all IIT or IIM graduates writing now? It's the cult of the overpaid, under-worked manager : Seriously though, some of my hobbies/interests like backpacking, hiking and philosophy inspire a lot of my writing.
 
Right now, for example, I am rocking it out with a 6-month vacation between jobs (I just left Procter & Gamble; and will be joining the Boston Consulting Group in September.) I am using the time to back-pack across South America; Europe, Bhutan, Mongolia etc. These travels should be more than enough inspiration for my next novel; and hopefully it will be much bigger effort with characters from multiple countries and continents.
 
Q. How does it feel to hear readers call Keep off the Grass "one of the eagerly anticipated books of the year"?
A. Excited and intimidated. Excited because hopefully this means that many folks will read my book (any-day a better situation to be in than having just your mother read it!); intimidated because it could end up becoming the 'Tashan' of this year's books-lots of pre-release hype; high on style; low on substance; result- box-office turkey. So well, fingers crossed.
 
Q. Lots of elements in the book's synopsis sound familiar. How different is your book?
A. At the risk of sounding like a Bollywood music director ("I don't copy R.D Burman; I am just inspired by him!"); let me say that I have been inspired by a lot of writers, but the end product is reasonably original. I guess my book is a khichdi of so many different genres- a second-generation immigrant's search for his roots; campus caper; the counter-culture of drugs in India; a bizarre hippie journey through spiritual India in Dharamsala, Benares, and Rajasthan- that it's turned out to be quite a unique blend. Besides, I probably wouldn't waste a year or so of my life writing/editing the book if I didn't have something new to say.
 
Q. Your profile says that you grew up in various Central/Army schools across India - Delhi, Lucknow, Assam, Jabalpur, Shimla, Ranchi…. Tell us about those experiences. Has it shaped you in anyway to being the person that you are today?
A. Yes, very much so. On the positive, an Army background/my Dad's frequent transfers across the country have made me quite adaptable to change. That's always a plus in life and work. On the negative, I have been cursed with a restless, nomadic spirit. Even after I started working, I re-located five times in the past five years-India, Philippines, Singapore and then a couple of times in the U.S. This wanderlust isn't too good for stability or for establishing yourself in one place.
 
Q. You spent more than a month or so in Dharamsala in a Buddhist monastery. How enriching was the experience? How did it help you write the book?
A. The experience finds a unique albeit fictionalized place in the book so do read Keep off the Grass to find out how it impacted my writing. Personally, it was a rich yet unfulfilling experience; kind of like dipping your toe in the ocean for just a second versus fully immersing yourself in it. What I do recall most about those days though is the sense of absolute contentment caused by the simple yet rigorously spiritual lifestyle in the place- meditating for 10-12 hours a day; listening to discourses; eating simple, vegetarian food etc. Unfortunately, I was probably too materialistic to continue beyond a point and dove back into the rat-race again.
 
Q. Does your book have any message for readers?
A. I set out to write an entertaining book so I wouldn't claim that there is any great political or social message in the book. However if there is one dominant theme in my book, it is about the importance of taking risks. I think life usually forces one into a very predictable, comfortable box; and you need to constantly push yourself to enter undefined (but ultimately satisfying) territory. So escape, take a few months off, travel, do crazy stuff, hike some mountains, join a monastery for a while, act in a reality show, whatever-and my guess is that (like the protagonist in my book) you'll eventually realize that everything will be just alright.
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Photographs
 
I will be adding more photographs shortly; until then hopefully these meet your requirements.
   
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Book Cover
 
This is the final cover for Keep off the Grass designed by my good friend, Hinoti Joshi from Saatchi & Saatchi.
 
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